How to Write a Blog Post: Cook Your Texty Cake with a Chef [Infographic]
Ingredients for cooking an ideal blog postEvery blog post has its structure. There is no ideal formula, but I’m going to tell you about its most important and necessary elements. Just follow my advice, and we’ll make our blogs better and more delicious for our readers. Do you consider your blog posts ideal? Well, let’s check the list of ingredients (elements) every ideal blog post should include:
- Introduction with a hook
- Subheadings and lists
- Images and photos
- Tips and advice
- Tables and diagrams
- Relevant links to other sources
- Relevant quotes
- Conclusion with a call to action
How to cook an ideal headlineWrite a headline that will help you attract your readers’ attention. Taking a look at your headline, a person decides whether he wants to continue reading your text. Copyblogger statistics tells that 8 out of 10 people will read your headline but only 2 out of 10 people will read your whole blog post. Looking at our infographic, we see that our headline is an appetizing cherry: when you see it, you want to eat a piece of this cake. There are many recipes of writing headlines. To make a long story short, I’ll outline the most important moments:
- Your headline should be useful for readers. People want to know if they get some benefit from your post.
- It should contain the idea of your whole post. Readers want to understand what you will tell them about.
- Your headline should give a sense of urgency; it should contain something that makes a person read your post in order not to miss anything. This trick does not always work, but if you can use it – do it. Neil Patel perfectly described this trick in The Definite Guide to Copywriting. I recommend this book.
- You can come up with your own formula of a perfect headline; but if you do not have enough inspiration or time – check the list of the best headline formulas from Chris Garrett: everything you need to do is to choose the most appropriate formula and fill the gaps there.
- You should also understand there are different headline formats. According to Yaro Starak from Blog Profits Blueprint, the most widespread and effective ones are “How” and “Why” headlines.
Start writing a good blog post with an introductionSprinkle the main idea of your post before writing the story itself. Take a look at our texty cake: we’ve sprinkled it with colorful topping. Doesn’t it look delicious? The introduction is the second main element of a good blog post, that’s why it should be attractive and have a hook to make people interested in reading your post.
Use more subheadings and lists for more comfortable reading of your blog postUsing subheadings is appropriate every time you want to tell your readers something important. It’s as important as adding some raspberries to a pink pie shell of our rainbow cake. Subheadings improve the structure of your text and help you organize your thoughts. If your text has many elements – use lists to make it easier for your readers to scan your post visually.
“Use subheadings and lists to section your content for better perception” – Click to Tweet
Images, videos, tables, and diagrams will help you cast your visionVisual and interactive elements in your blog post are very important, as they can be used to tell people about something that’s not easy to express by words. Images and videos are the most delicious ingredients of our texty cake which let us create and use content in a way where a simple text will never work. People love visual effects because they do not usually have patience and time to read very long articles.
“Your blog post’s readers will prefer videos and images to a text as they’ll tell more info than words” – Click to Tweet
Links influence your online reputationLet’s be philosophical a bit… When you bake a cake, what ingredients do you choose for it: good or average ones? I am sure you choose good ones because you do not want to poison your friends with this cake. And if your friends ask what ingredients you used to bake such a yummy dessert you would tell them about products and their manufacturers for sure. Blogging works the same: when you use relevant links to authoritative resources – you build and improve your online reputation among readers. If your article provides useful information with good links readers can add it to bookmarks and use it again and again. And if your website provides links to weak and rubbish resources, wouldn’t it be a sign for your readers that your own website is rubbish, too? To avoid this, follow a simple rule:
“Linking to other high-quality websites will earn more trust from your readers” – Click to Tweet
Add quotes to your post and make your content “tweetable”Another good way to make your cake more delicious and generate your content effectively is by adding relevant quotes and giving a chance to share them on Twitter. Derek Halpern wrote about such an experiment, telling about his fellow blogger who tested out this method and noticed that 800 people clicked his “tweetable” link. If your blog contains many quotes, I would recommend you to try a good WordPress plugin from TodayMade or use such an instrument as ClickToTweet: it lets you make tweets from any posts and check the number of clicks. If you have 1-2 quotes only, I would recommend you to do it by hand in order not to overfreight your website with plugins. It’s not difficult to do, and you don’t need to be an HTML guru to succeed. For example, let’s make the following quote for Twitter:
“When you provide a quote to share, you give people what they want to share exactly” – Click to TweetWhen you click a “click to tweet” link, that’s what the URL will look like in your URL bar:
https://twitter.com/intent/tweet?text=When+you+provide+a+quote+to+share%2C+you+give+people+what+they+want+to+share+exactly+-+http%3A%2F%2Fgoo.gl/uiz7uvAs you can see, it’s quite easy to build such a URL. It has three parts:
- the 1-st one: https://twitter.com/intent/tweet?text=
- the 2-nd part is your text: When+you+provide+a+quote+to+share%2C+you+give+people+what+they +want+to+share+exactly
- the 3-rd part is a short link to your page: +-+http%3A%2F%2Fgoo.gl/uiz7uv
- + for a space;
- %3A for a colon;
- %2F for a slash
- %2C for a comma;
- %27 for an apostrophe.
<a href="https://twitter.com/intent/tweet?text=When+you+provide+a+quote+to+share%2C+you+give+people+what+they+want+to+share+exactly+-+http%3A%2F%2Fgoo.gl/uiz7uv" title="When you provide a quote to share, you give people what they want to share exactly">Click to Tweet</a>Congratulations! You’ve done it! Our cake has become more attractive and delicious.
Finish your post with conclusion and call to actionEating up the last pie shell of your cake, try to make a conclusion and add a call to action. Yes, do not forget asking your friends if they liked the taste of your rainbow cake! Speaking about blog posts, you can ask your readers to share your article in social media for example, to comment, to subscribe to your newsletter, etc. As a bonus, I suggest you to save this mini checklist of a delicious texty cake from a chef:
- Put an attractive headline to spark your readers’ interest.
- Sprinkle introduction with a hook to convince people to read on.
- Fold subheadings and lists in to section your content for better perception.
- Spread images and videos to cast your vision.
- Add tips and advice to your text. Be helpful and explicit.
- Cut videos. It can be an extra way to illustrate your point.
- Add tables and diagrams for visualizing data from your text.
- Add relevant links. It will help your content a lot.
- Fold relevant quotes in. People love to share quotes, especially on Twitter.
- Spread with conclusion and call to action.
Bon appétit! : )