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Facebook Marketing – the ultimate guide

Here’s a unique guide on how to run a successful FB marketing campaign.
 
And, don’t ask whether you need it, please… You do, because as a marketer or a small business owner you realize that ignoring FB is, to put it mildly, ill-advised.
 
After all, with 1,45 billion daily active users, FB is the biggest social network in the world.
 
If you’re not there to target your customers and clients, you miss out on vital SEO boosts and new conversions. Also, it puts you one step behind your competitors.
 
Sounds frustrating, doesn’t it?
 
The good news is, you can now make your presence on social media and reap all the benefits.
 
This simple guide will teach you how to use Facebook to drive traffic to your site, get more conversions, and increase the visibility of your brand.
 
Ready to begin?
 
Load… Aim… Fire!
 
P.S. If you already started your FB marketing campaign, don’t run away just yet! Instead, scroll the article. There’s plenty of information that can help you improve your marketing strategy.
 
Table of Contents
  Chapter I Your Business Website, Your Audience and Your Goals
  • Is my business website perfect?
  • What is my target audience?
  • What is my goal?
  Chapter II Website and Facebook Page Basic Optimization
  • Website optimization
  • FB page basic optimization
  Chapter III How to Run a Successful FB Marketing Campaign: A 5-Step Guide
  • First Step: Technical Setup
  • Second Step: Content
  • Third Step: Online Tools
  • Fourth Step: Ads and Boost
  • Fifth Step: Measure Your Results
  Have You Shared This Post, Yet?  

Chapter I

Your Business Website, Your Audience and Your Goals

“Learn to walk before you run” – an English proverb.
  It isn’t hard to start a FB marketing campaign. However, if you want your campaign to be successful, first, you need to ask yourself three vital questions.  

Is my business website perfect?

Did you know that users stay up to 20 seconds on a webpage before they leave?   The more unattractive, unintuitive and spammy site you have, the more your readers are tempted to click away.   Thus, if you don’t want to lose your potential customers, you need to make those 20 seconds count.   How can you do it?   Well, you need to create a positive user experience for all your visitors, so that they not only browsed through your content and made a purchase, but also, recommended your products to their friends and family members.   So, what makes a site perfect?  

#1 Great logo.

  Having a great logo is crucial to the development of your company because  it influences your customer’s perception of your brand, their purchase decisions as well as their attitude towards the products you sell.   Thus, take a critical look at your current logo and answer these questions:  
  • Is my logo unique and creative?
  • Is my logo easy, clear and understandable?
  • Do my logo’s colors evoke the right emotions?
  If you answered yes to all of the above questions, then congratulations! Your logo doesn’t need to be changed.   However, if you hesitated and answered either maybe or no to any of the questions, then your logo needs to be improved. Click here to learn how to create a killer logo.  

#2 Easy website design.

No business can be successful without a website that’s stylish, functional, and easy for users to understand. Of course, the appearance of your website depends on the style you prefer. Thus, for example, websites of artists and illustrators tend to be creative, unique and often, colorful. They can also have different font sizes and funny pictures. Businessmen, on the other hand, tend to create simple websites with a two color scheme, which can feature a single image on the homepage. Now, the question is, do you have to forget about your taste and style to create a perfect website design? No, you don’t. However, there are two ground rules you should follow when deciding about the appearance of your site:  
  • Your homepage should be minimalistic and clutter-free.
Have you ever had a situation when you clicked on a link and it took you to a website that was full of text? If yes, what did you do? Did you spend the next 15 min reading the essay, or did you click away, bored and disappointed? You probably clicked away, right? Thus, when designing your website, don’t overwhelm your readers with huge chunks of text. They’ll scare your readers away. Instead, use images, quotes and icons. If you want to write something, do so, but be concise, use simple words and make space between sentences. Also, be mindful of the color palette, and the number of buttons as well as sidebars you have on your site. The more doesn’t always mean the better. So, make it harmonious, not cluttered.  
  • Your website should be easy to navigate.
  Easy website’s navigation is crucial to creating a positive user experience, increasing brand loyalty and getting more conversions. So, make sure your readers don’t feel like in a labyrinth when wandering through your site. You can do so by linking logo to your homepage, placing menu on the top of your website (add just a few sections), and put all important links in the footer. That’s it!  

#3 Mobile-friendliness.

Let’s be honest, mobile is here to stay. Consider: nowadays, in 2018, 61,2% of people access the Internet from their mobile device, and it’s predicted that the number will keep on rising in the years to come. Also, since more and more people own a smartphone, mobile traffic takes lead over desktop traffic. So, if you haven’t optimized your website for mobile yet, you miss on additional traffic, more conversions, and more purchases. Do you need more reasons to accustom your site to mobile devices? If yes, then think about this: your competitors have already done it. Do you want to be one step behind them? I guess not.  

#4 Footer with relevant links.

When creating a footer, remember to place there only relevant links, such as:  
  • Several links to pages about your company, e.g. contact information,
  • A few links to your best tutorials and content,
  • A link to your policy, privacy and terms of use.
  You can also place there links to social media, guest post guidelines and languages. Remember to make it simple, though. Don’t place there any pictures, numerous quotes and hundreds of links. Instead, focus on the most important content and use icons.  

#5 Easy-to-get call to action.

A call to action is a prompt on a website that tells your readers what to do. It can be a command and take a form of a button. Now, perfect calls to action are simple and always in sight. To create an interesting and effective call to action for your site, check these 31 great CTA examples and learn from them!  

#6 Interesting brand story.

Before deciding to make a purchase, every person does a small research on the target company. For example, they can check people’s opinions on products and the content on the target site. A great way to show your readers you’re trustworthy is to be open and share your brand story with them as well as tell them what your business does and how it can help them improve their skills. So, make sure your homepage answers these questions in a concise and clear way:  
  • What does this business do?
  • How can this business help me?
  • Why should I stay on this website?
  If you don’t know how to tell your brand’s story or show your customers in what way your business can help them, check how HubSpot, Piktochart and LiveChatInc do it. Learn from others.

What is my target audience?

“One of the biggest mistakes that budding personal branders make is trying to appeal to everyone (…).” – Susan Chritton.
Defining your target audience is every business best practice. After all, to give someone something, you need to know who they are, what they want and what they need. Once you have that knowledge, you can use it to your advantage and boost your sales. Now, there is no point in trying to please everyone. After all, sport enthusiasts won’t be interested in buying art products. Neither will new mothers be interested in purchasing the latest smartphones or TV-sets (unless they would magically make their babies quiet down and fall asleep instantly). Thus, invest your time, money and energy in defining and helping your target audience, which are basically three people:  
  1. The person that will pay you,
  2. The person that influences the person that pays you,
  3. Your supporter.
  Your main focus from now on is the first person on the list, the one who pays you. It can be your boss, customer or investor. Identify them. Next:  
  • Describe them.
  Open a Word document and write a meticulous description of your target audience. You can include such information as:  
  1. Name
  2. Age
  3. Gender
  4. Job description
  5. Hobbies
  Also, write about their daily tasks, duties, what they do in their free time and add their photo (any that fits your vision). The more details the profile has, the easier it will be for you later to come up with a strategy on how to reach them.  
  • Identify their motivation.
Once you complete your target audience’s profile, you can try to put yourself in their position and figure out their motivations. It’s crucial you do it, because only when you know other person’s motivations, can you help them achieve their goals and thus, achieve your own goals. Remember, you get what you give. Thus, for instance, if your target audience consists of teachers, educators and carers, their motivation can be:  
  1. To grow in their career,
  2. To better understand children’s behavior,
  3. To create a more interesting textbook,
  4. To write a book about children’s development,
  5. To start a private school.
  Now, since you know these motivations, you can help your target audience achieve their dreams and life goals. For example, you can publish engaging content on your blog about teaching and child’s development, or tutorials on how to start a business. This way you can give them not only vital information, but also advice. Next, grateful for your help, your target audience will start being more interested in your services and products. Clever, isn’t it?

What is my goal?

The last question you need to ask yourself before starting a FB marketing campaign is why you want to start it and what you wish to achieve.   Once you figure it out, you’ll be able to decide which goals are your priority, and which are of secondary importance. Remember, you can’t reach all of your goals at once. It will take some time.   So, in the beginning, focus on a single goal.   If you’re not sure what you’d like to achieve with your FB marketing campaign, take a look at these most common business goals, and choose those that are most helpful to your business:  

#1 Brand awareness.

  When you’re sick, do take a pill or Aspirin? When you drive to work, do you drive a car or your Jeep? If you want to check something quickly on the Internet, do you grab your tablet or your iPad?   The above terms are called generic trademarks and they act as synonyms for a general class of products, services or items.   When people start substituting a common name of an object with a generic trademark, it means that that particular trademark has become dominant on the market.   Such strong brand awareness is the utmost goal of many businesses. It’s the sign of extreme success.   So, is that what you also want to achieve? Do you want to make your brand well-known, easily recognizable, and eventually, make it become a generic trademark?   If yes, then FB marketing can help you reach it by giving your brand more exposure.  

#2 Consideration.

  Let’s be honest, creating or inventing a new item can be an impossible task.   Thus, many businesses focus on creating and selling the same items we already use, but make them better quality, more creative or otherwise, one of a kind.   For example, you might decide to open a pizzeria with a new type of low-fat, vegan or vegetarian pizzas. Then, your goal would be not only to spread the word about your restaurant, but also make people consider your products.   After all, your products can be better than your competitors’. So, once given a choice, people can choose to eat in your pizzeria rather than in Pizza Hut, Domino’s Pizza or Little Caesars.   Now, the question is, how can you use FB to make people consider your products?   Well, let’s figure it out!    
  • Get more traffic.
  Facebook can help you generate more traffic to your website. How? Well, if you have a busy blog, you can share your new content on FB and so, get more exposure.  
  • Increase app installs.
  With FB App Install ads, you can get more people to download your mobile app. Since those ads are shown not only across Facebook, but also Instagram and Audience Network, you’ll reach a wider audience. Moreover, they link directly to the App Store, Google Play and Kindle Fire store, so everyone will be able to download your app immediately.  
  • Boost engagement.
  Facebook can be a great tool to make closer relationships with your audience and boost their engagement by allowing you to start conversations with your fans, share photos, videos and new blog posts, organize contests or add calls to action. There are many possibilities!  
  • Get more video views.
  You can increase the number of video views with FB Video ads. Thanks to them, you’ll be able to reach the right audience with your videos and thus, enhance brand awareness, conversions and engagement.  
  • Grow the number of your subscribers.
  FB Lead ads are a great way to collect people’s contacts. Consider: there are many people who would like to hear back from you, but filling in various online forms to get more information can be difficult on mobile. Facebook, however, made the process easy, by introducing Lead ads. Thus, all a person needs to do to subscribe is to tap on your ad. Then, a form pops up, already filled with the personal info they shared with FB, which is ready to be sent to you.  
  • Send messages.
  Facebook can also help you interact on a more personal level with people so that you could get new leads, increase sales and answer questions. How? Well, thanks to Messages Objective, which allows you to buy ads in Ads Manager or the Ads API with the aim of starting interactions in Messenger. It’s simple and it works.    

#3 Conversions.

  Did you know that 7 out of 10 businesses fail during the first ten years? That’s 70%! Sounds scary, doesn’t it?   Also, it begs the question, why?   There are many reasons why businesses fail, for example, they can’t connect with their target audience, aren’t authentic, have poor leadership or are unable to compete against the market leaders.   However, what occurs to be the most destructive for every company is the inability to convert people into customers.   With no ROI, any business goes bankrupt.   Thus, in order to be successful, you need to invest some of your time and money in conversion optimization.   Of course, there are many ways to increase conversions and get more sales, but one of the best of them is to try FB marketing. Here’s how it can make a difference:  
  • Website and Facebook ads conversions.
  As you already know, Facebook ads can be a great tool to increase traffic, boost engagement, enhance brand awareness, and… get more conversions. That’s right! Whether you’re using App Install ads or Lead ads, you will boost your sales.   However, neither of those ads will help you get conversions from your website.   And, let’s be honest, your website is the main place where people can check your products and services, and make a purchase. Thus, generating more traffic to your website is crucial for your business to develop.   Fortunately, Facebook experts have already thought of that too and so, they created a new objective called Facebook Website Conversion objective.   This specific type of objective helps you grow your business not on Facebook, but on your website thanks to Website Conversion ads.   The main purpose of those ads is to boost your page visits and sales by encouraging people to check your website and do a particular action.   Nice, isn’t it?  
  • Catalog marketing.
  With the help of Carousel FB ads, you can improve your catalog marketing strategy.   Basically, the carousel format of the ad will allow you to group up to ten images or videos together in a single ad. Each will have its own link.   You will also receive some space within every ad to highlight the best products, showcase particular details about your products, or tell a story of your brand, which will develop across each and every carousel card.   Click here to learn more.  
  • Store visits.
  According to a survey from February 2017, people prefer to buy in-stores rather than online. In fact, over 60% of all purchases are done in person.   Thus, people tend to research products and business locations on their cell phones and then, visit the brick-and-mortar store.   Now, if you have a brick-and-mortar store, Facebook can help you drive more customers into it. All you need to do is to create a Store Visits ad with location-based relevance, which will pop up on people’s cell phones once they’re nearby your store.   The design of the app is up to you. So, you can include there images, videos, a carousel, and a powerful call to action. The decision is yours!

Chapter II

Website and Facebook Page Basic Optimization

Since you’ve now improved the appearance of your website, figured out what your target audience is and what goals you want to achieve with your FB marketing campaign, it’s time to address another issue:   Are your website and Facebook Page well-optimized for search engines?   I know that search engine optimization of your site isn’t directly connected to FB marketing. However, consider this: most of your traffic comes from search engines, not social media. Also, the more people arrive at your site from search engines, the more of them will be likely to follow you on Facebook.   Remember, traffic goes both ways: from FB to your website and from your website to FB. That means, in order to be successful and grow your business, you need to have both your site and your FB well-optimized.   Don’t worry, though. It isn’t as complicated as you think.

Website optimization

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” -  Bruce Clay   To figure out if your website is well-optimized for search engines, take a look at these seven points and improve your site accordingly:  
  1. Keywords.
  Do you target the right keywords on your website? Take a moment to look at your site and the profile of your target audience. Try to come up with keywords that users would be likely to type in Google to search for your or your competitor’s products. Then, optimize your website for those keywords.  
  1. Web address.
  Is your top keyword included in your URL?   According to Rand Fishkin, there are three major reasons why keywords are useful in web addresses:  
  • Keywords in URLs help indicate people who see your web address on social media, in emails or as they hover on a link, that they are receiving what they want and expect.
  • URLs get copied and pasted often and so, they can be used as anchor text in links.
  • Keywords in URLs show up in search results.
  Thus, if your web address doesn’t feature a keyword, changing it can be beneficial to your website. Think about it.  
  1. Page title.
  Do you know that <title> tag is just as important as your URL? Since it’s displayed on search engine result pages (SERPs), it’s vital for usability, SEO as well as social sharing. So, if you didn’t put your top keyword in there, it’s about time to fix it.  
  1. Meta description.
  Although meta descriptions don’t affect search engines, an interesting summary of a page’s content will attract the attention of your potential customers. Thus, if you have some extra time, devote it to adding Meta descriptions to your content. They will get you more traffic.  
  1. Headers.
  Header tags (h1, h2, and h3) are an important part of the on-page SEO because they tell search engines what your website is about. Basically, for search engines, keywords in your header tags are more vital than the rest of the text. So, make sure your h1 headers are well-thought-out and feature your top keywords.   Also, don’t underestimate h2 and h3 headers. Truth be told, they are of secondary importance for search engines. Nevertheless, they have some influence.  
  1. Body text.
  The only way a search engine knows that your page is relevant for a particular keyword is if it can find it in the body text. So, check the articles and blog posts on your site. Do they feature keywords in the body text?  
  1. Links and anchor text.
  If you’ve managed to insert your top keywords into the body text, URL and headers naturally, a link or two with a keyword anchor will be a cherry on top of the cake. So, why don’t you add some relevant links with useful anchor text?

FB page basic optimization

Before we dive into discussing the details on how to start a FB marketing campaign, let’s briefly take a look at a few technical things you should do to pre-optimize your FB Page:  
  • Your FB Page name can impact whether your customers can find you, so make sure it’s recognizable and easy to remember.
  • Create a vanity URL for your FB Business Page (i.e. a custom web address). Make it short and relevant to your business.
  • Fill your info and “About” pages with your organic keywords (i.e. keywords you use to get free traffic from search engines).
  • Optimize the content you publish for the keywords you’re targeting.
  • Link from your FB Page as many times as possible to your website.
  • Don’t forget to fill out the address and phone number on Facebook. This way, your business will pop up in local search results.
  Now that we covered the technical part of basic FB Page optimization, it’s time to talk about how to create a perfect FB Business Page and run a successful FB marketing campaign.   Are you ready?  

Chapter III

How to Run a Successful FB Marketing Campaign: A 5-Step Guide

Facebook, the top social media platform, which started out as a small network for college students, has now millions of users worldwide.   According to statistics, 85% of US consumers admit they use social media. Also, 95% of millennials (age group: 18-34 years) follow brands through social media.   No wonder, then, that more and more marketers and small business owners decide to use Facebook in their marketing strategies. It’s the key to success.   So, let’s figure out how you can incorporate Facebook into your business strategies. Ready?

First Step: Technical Setup

The first step to starting a Facebook marketing campaign is to create an account and build a professional profile.   Here are a few tips on how to do it:  
  1. Set up a Facebook Business Page (optional).
  If you’re doing personal branding, then it’s perfectly fine to do it through your Facebook Personal Profile. However, if you want to do brand marketing, then it’s worth to do it through a Facebook Business Page.   Consider: once you create a Facebook Business Page, your business will have a mission statement, products, categories as well as reviews. Also, you’ll have access to FB Insights (you’ll learn more about it Third Step), the page will look more professional and you’ll be able to do some advertising. So, think about it.  
  1. Add a profile picture.
  Facebook profile picture should be square and at least 180 pixels wide and tall.   The image you choose will appear in:  
  • The News Feed of your followers,
  • Posts on your Facebook Page’s Timeline,
  • Comments,
  • The cover photo on your Timeline.
  Thus, make sure it’s unique, creative and recognizable.   One of the best ideas is to use your company’s logo as profile picture. This way, you’ll increase your brand’s awareness.  
  1. Add a cover photo.
  Facebook cover photo should be 851 pixels wide and 315 pixels tall for desktop, and 640 pixels wide and 360 pixels tall for mobile.   The image you choose will appear at the top of your Page and it will be the most noticeable part of your entire Facebook Page. Thus, make sure it’s stunning.   Here are some tips to optimize your cover photo the right way:  
  • Make sure it’s the right size,
  • Use colors that match your brand,
  • Draw attention to the action buttons on the bottom right corner,
  • Right-align the objects,
  • Keep mobile users in mind.
  • Fill in “About” section.
  When filling in the “About” section on your FB Page, keep in mind your keywords and use them often. Also, make the section reader-friendly.   After all, your potential customers will open this page to get to know you better, so it should make a good impression.  
  • Verify your Page (if possible).
  Not everyone can be verified on Facebook. However, it’s a good idea to try to get your Page or Profile verified. Why?   Well, when you get that tiny blue or grey verification badge next to your name, your business becomes more official and credible (i.e. users will know you’re not an imposter). You will also rank higher in FB’s Graph Search and Google search results.   Moreover, the verification badge is a sign that you’re taking social media marketing as well as customer relationships seriously.   Thus, if it’s possible, get verified.

Second Step: Content

Let me ask you something: what do people search for on the Internet? Content, of course! Blog posts, videos, images – anything that interests them in the particular moment.   So, make sure you create and publish new content on your Facebook every other day.   To keep your audience engaged, follow these three tips:  

#1 Create a content calendar.

Thanks to a content calendar you’ll stay organized and make sure you publish new content regularly. Thus, take some time to think about what content you want to publish and choose appropriate days. Next, stick to your plan.

 

#2 Publish different types of content.

Let’s be honest, we all get bored with repetitive tasks, reading the same stories and books over and over again, or visiting the same places. So, to keep ourselves engaged, we search for variety and novelty in our lives.

 

The same goes with your audience. To keep them interested in your business and products, make sure your content is always fresh and of different types. Here are some examples:

  • Status.

Remember to change your status every now and then. You can let people know what you’re thinking about, inform them about your goals or tell them about your new products. Be creative!

  • Images.

Posting a thought-provoking image is a great way to inspire your audience. Also, if users find your image intriguing, they’ll share it. This way your brand will get more visibility. Thus, find an interesting image, add a quote to it, and post it. Then, see what happens.

  • Links.

If you have a busy blog, make sure you share links to your new articles with your Facebook audience. This way, you’ll drive more traffic to your site.

  • Videos.

People love visual content. So, add some more variety to your Facebook Page by publishing a video once for a while. It can be a video of your new tutorial, an interesting TED Talk or a funny video from YouTube. The choice is yours.

  • FB Live.

If you want to engage your audience in a unique way, go live! This way, you’ll connect with your followers instantly, respond to their comments live and get more shares. Is there a better way to strengthen bonds with your audience?

  • FB Stories.

Facebook Stories are short user-generated video and photo collections which can be viewed and shared. Although they disappear after 24 hours, they provide a unique opportunity for you to showcase your brand and boost your engagement on Facebook. So, give them a try!

Now, let’s check if your content is valuable to your brand, interactive as well as easy to find and follow.

 

Content checklist 1

 
  1. Identity: Is your content related to your brand? Does it effectively showcase your products and services?
  2. Rewards: Does your audience receive something in return for reading and sharing your content?
  3. Tone: Does your content maintain the same tone across your Page?
  4. Action: Are there any calls to action included in your Facebook content?
 

Content checklist 2

  1. Length: Is your content short?
  2. Taggs: Do you add tags to your posts?
  3. Searching for content: Do you include hashtags in your posts?
  4. Interacting with users: Do you ask questions in your content?
  5. Boosting engagement: Do you use the “fill in the blanks” tactic?
  6. Photos: Do you use thought-provoking captions for your photos?
  7. Memes: Do you often post memes?
  8. Buttons: Can users vote with Like and Share buttons?
  9. Contests: Do you often host contests?
#3 Post at the best time. To make sure that your content is read and shared, remember to post it at the best time, that is between 12 and 3 o’clock.

Third Step: Online Tools

“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill
  No matter how well your Facebook marketing campaign you think is going, once a while, you should take a look at the statistics and metrics. This way, you’ll make sure your audience is interacting with your content and check if you’ve achieved any of your goals, yet.   To track the success of your Facebook marketing campaign, use such online tools as Facebook Insights, LikeAlyzer and Buzzsumo.   Let’s take a closer look at them, shall we?
 

#1 Facebook Page Insights (free).

  Facebook Page Insights is a free tool you get access to once you create a Facebook Business Page. In short, it shows you the interaction of your audience with your Page. Here are a few sections that the tool covers:  
  1. Likes: how many people liked your Page.
  2. Reach: positive and negative engagement on your Page.
  3. Visits: how many people viewed your Page.
  4. Posts and Videos: they show the success of your content.
  5. People: the number of people you reached and got engaged (together with their personal information).
  As you can see, thanks to FB Page Insights, you can learn which type of content your audience likes best and whether your content is engaging. So, use it to your advantage!  

#2 LikeAlyzer (free).

  LikeAlyzer is a free tool which helps brands reach success on Facebook.   Basically, LikeAlyzer does a quick health check of any Facebook Page. Thus, you can use it either to quickly check how your Page is performing, or to analyze the Pages of your competitors.   Now, LikeAlyzer provides you with such metrics as likes, engagement, growth as well as PTAT (i.e. People Talk About This). Each of these metrics is marked with a green check mark or a red X, depending on whether the metric is strong or not.   Also, the tool checks various important elements of your Facebook Page, for example, it measures responsiveness, timing as well as post type. Moreover, it provides you with suggestions on how you can improve your Page.   Thus, it can tell you which parts of your “About” section need improvement, what actions you need to take to drive more traffic, or what type of content you should post more often to boost engagement on your Page.   So, use LikeAlyzer often to check the performance of your Page and improve your FB marketing strategies.  

#3 BuzzSumo (paid).

  Buzzsumo is an online tool that can be useful for every business. In paid version, it allows you to:  
  • Run unlimited content research and influencer searches,
  • Monitor your brand, competitors, backlinks and keywords,
  • Find the most popular questions on forums or Quora so as to create content that will help your customers.
  It also has a great section called Facebook Analyzer, which gives you more insight into what works on Facebook best. For instance, you can find out the top public Facebook posts by topic, headline, format or for a particular page. This way, you instantly know what’s the hot topic each day.   Unfortunately, Buzzsumo has one huge disadvantage: it’s expensive. So, if you want to use it only to gain access to Facebook Analyzer, you’re better off with Facebook Insights and LikeAlyzer.   However, if you’d make a good use of other features of Buzzsumo, then it’s worth to pay for it.

Fourth Step: Ads and Boost

One of the biggest advantages of Facebook for companies is that it allows you to do some advertising. Thus, it helps you not only to build your online audience, but also get new customers.  

#1 Facebook Promotions.

  Thanks to Facebook Promotions, your Page can be promoted in the News Feed as well as in sidebars, which is great for gaining more exposure for your brand and getting new customers.   By creating various ads from your Business Page, you will reach people fast and easy both on Facebook and Instagram. Sounds great, doesn’t it?   Now, when using Facebook Promotions, remember to be precise when defining your marketing goal. When Facebook offers you a list of promotional goals, pick one that is closest to what you plan to achieve.   Also, use Facebook’s demographic variable when choosing your target audience to reach people fast, easy and for an acceptable sum of money.  

#2 Boost Posts.

  Among Facebook advertising options you can find a Boost Post option, which can be quite useful for promoting your content across Facebook.   To access this option click “Boost Post” in the lower right corner of your post. Then, choose to push your post either to “People who like your Page and their friends” or “People you choose through targeting.” Next, set a budget. That’s it!   Now, when you want to boost a post, remember to select only your own content. Also, make sure that the post is not only helpful to your audience, but also has already proven to be successful (i.e. it drives traffic to your site or gets you more customers).  

#3 Budget.

  When you decide to do some advertising on Facebook, you’ll have to choose a daily budget.   As little as $1 per day can already make a difference. However, if you want to get more that 1k subscribers every week, then you’ll have to pay more.   Remember, paying peanuts will only get you monkeys, so be smart and reasonable when setting up your budget.

Fifth Step: Measure Your Results

The final step of every Facebook marketing campaign is to measure the end results. So, since you’ve been working on your presence on social media for a while now, look back at your goals, measure the results and reflect.   Here are a few questions that will help you figure out if your campaign was successful or if it needs to be improved:  
  1. Did I get as many likes, shares and views as I wanted to?
  2. Did I receive more traffic to my website?
  3. Did I get more subscribers?
  4. Did I convert more people into customers?
  5. Did my brand gain more awareness and exposure?
  If you figure out that you achieved all your goals, then congratulations! You did a great job! Now it’s time for you to set new, more challenging goals. Are you ready for another campaign? If yes, then my fingers are crossed for you.   However, if you figured out that you reached either none or just a few of your goals, then it’s a clear sign that your marketing strategy needs to be improved. Don’t worry, though! Not everyone reaches an immediate success. So, don’t give up! Use Facebook Insights and LikeAlyzer to check what you still need to improve and change your strategies accordingly.   With time, positive attitude and will to learn and improve, you’ll reach all your goals in no time.   I believe in you!

Have You Shared This Post, Yet?

If you found this post interesting and helpful, share it!   The more shares it gets, the more great content I’ll be able to create for you, guys, in the future. So, look left, click on the share icons and help this post go viral.   I count on you!  


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